Journal / News

Field notes from Kampala.

Strategy, production, and amplification lessons from a Ugandan agency working across the country.

AllStrategyProductionAmplificationCase StudyPaid Media

Articles

How Ugandan brands can win on social in 2026

Platform shifts, local culture, and what actually drives engagement on Ugandan TikTok, X, and Instagram this year.

5 posts

What it takes to run a 6-camera livestream and real-time social coverage for a national conference in Kampala.

From creator selection to reporting: a practical framework we use with Ugandan SMEs and corporate clients.

Why the smartest FMCG brands in Uganda are quietly buying boda helmet wraps and jacket branding.

A practical guide to Meta ad budgets for Ugandan SMEs, with real CPM benchmarks from our campaigns.

Inside our on-the-ground team at Nyege Nyege: the shoot list, the edit desk, and the numbers.